Zweck: Magazine Design
Design all aspects of a magazine that incorporates the Bauhaus educators and their design principles throughout.
Zweck is a publication for Anderson University donors, proposing an addition to the existing fine arts center to accommodate the rapidly growing art department. The plan is presented to donors through sections describing the history of this German school and those who taught there, professor and student interviews, digital models of the proposed expansion, and Bauhaus style furniture samples.
2017 Silver ADDY award winner for Magazine Design & Publication Design Designed in collaboration with Carlie Fuqua, Emily Hinkle, and Breanna Miles
View the full 72-page publication here.
Believe it or not, I’m just now seeing these ZWECK magazine spreads. Great collaboration! Love the GRID and the quiet elegance of the white space throughout . . . makes one want to view every page . . . such a relief from the ‘noisiness’ of edge-to-edge magazines. (I should know, hahah) Did you know that generous use of white space is evidence of confidence? The designer(s) have chosen to leave large page areas ‘blank’ . . . only placing on the spreads those elements necessary to convey the message. To add more ‘stuff’ would be insecure, and simply more ‘stuff.’ No. A clear grid with open air is luxurious and strong.
Hope you are well . . . we DO miss seeing you. — Mr. Daniel
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